Goal: The customer had a line of CBD oil products, but wanted to add CBD Gummies to the product line. The packaging for this product needed to match the look and feel of the product line that already existed. The gummies consisted of 3 different flavors and would be packaged in a resealable pouch.
Approach: For this project, I wanted to keep the look and feel of the brand. I took note of all the colors that the brand currently used. I kept in mind what flavors the gummies would be and the colors associated with those flavors. I also wanted the packaging to be bright, happy, and bubbly, like the Bluebird Botanicals brand.
Solution: I used the yellow and bright green colors that were used on other product labels and added the red and teal colors. The teal was a nice middle ground and brought all the colors together. The fruit icons made sense because the brand uses a lot of icons in its imagery. I also felt the pattern made the pouch more fun and made it stand out a little more.
Note: The dark blue color was added after the design was chosen. It was needed because the bottom needed to be darker for the “Best Buy” date to be stamped on during the product’s filling process.
Credit: Bluebird Botanicals