Goal: The customer has a line of air freshener refills that they wanted a logo for. The logo needed to be clean and modern. The logo would mainly be used on product labels, but also online as well.
Approach: I started by researching other air freshener brands in the market. I wanted to focus on the air aspect and the experience of having a clean space. I also tried to represent a house in the logo because I felt a house represents personal space.
Solution: The final logo is clean, modern, and inviting. The teal color is a combination of blue and green representing calm and comfort. I chose to make the organic shape inside the house white to represent cleanliness.
Note: The logo will be used on the four product labels, as well as any added products in the future. The logo will also be used digitally on website and social media assets. The simple one-color logo can be used in the teal color or in white.
Credit: PLZ Corp