Goal: The customer wanted to created a holiday version of their 10mL CBD sample pack. They wanted the packaging to be fun and have a holiday feel without the holiday imagery being religious. The box size and window cut out would be the same, so the design would need to work with that dieline.
Approach: I wanted to keep the look and feel of the brand while incorporating the holiday imagery. After doing some research, I discovered that many of the symbols we associate with being holiday symbols are religious symbols. I came up with a few different options that did not use the religious holiday symbols.
Solution: The design that was chosen was an outdoor winter scene with mountains in the background. The mountains are also very prominent in Colorado, which is where the CBD company is located. This solution gave a fun, holiday feel to the sample pack box.
Note: The prominent design elements on the front of the box wrap around the edges of the box. The simple background snow scene extends to all panels, including the back so that the back copy could still be easily read while keeping the holiday theme.
Credit: Bluebird Botanicals