Goal: The customer requested a set of voting posters that would support the League of Women Voters.
Approach: I researched voting posters and figured out what main message needed to be presented to the viewer.
Solution: The Leave Your Mark poster set is meant to encourage people to vote by emphasizing individuals uniting for a single purpose. The fingerprints represent the importance of each person’s unique impact. The U.S. flag created with fingerprints further represents individuals coming together. The U.S.A. map is made up of fingerprints with empty spots for the viewer to be encouraged to participate. Lastly, the typographical fingerprint that makes up the “O” in the word “Vote” is made up of the Bill of Rights and a few other amendments.
Note: This poster series won an ADDY’s award in 2014.